Auto Assembly 2013 FAQ

Here we’ll be posting answers to most of your questions about Auto Assembly 2013, as well as some common questions that people might have. We’ll update this on a regular basis, with questions sent to us and from questions posted on our forum and on other Transformers forums on the net.


When is it, and how long will it run for?

Auto Assembly 2013 is a weekend-long convention taking place from Friday 9th – Sunday 11th August 2013 and it will run from approximately 9:30 am until about 5:30 pm on the Saturday and Sunday. The Friday programme runs from approximately 6:00 pm until 11:00 pm and is a bonus programme for weekend attendees, as are the events scheduled for the Saturday evening which will run on until 1:00 am Sunday(!).

Where will Auto Assembly 2013 take place?

Auto Assembly 2013 will take place here in Birmingham at the Hilton Birmingham Metropole Hotel at the NEC (National Exhibition Centre) complex a few miles outside of Birmingham City Centre, near Birmingham International Airport.

Why is Auto Assembly held in Birmingham, instead of in the south nearer to London?

As well as the fact that some of the committee live in or around the Birmingham area, it is a central location and it pretty easy to get to from all over the UK. Not everyone can manage the distance to get to the south, and back when there was more than one convention taking place in the UK we felt that Transformers fandom in the UK needed to have some variety in terms of locations to offer as many Transformers fans as possible the opportunity to attend an event.

Why should I attend Auto Assembly instead of any other Transformers event?

We feel that there is plenty of room for more than one convention in the UK and certainly in Europe (well, even we run two of them!) and we’d encourage fans to attend as many as possible! For those of you in the UK, there is sufficient gap between Auto Assembly and Roll Out / Roll Call which allows all of you to attend both events and we are both running completely different types of events so we believe that we are complimentary to each other. We are in touch with as many other convention organisers as possible to ensure that we don’t clash in terms of dates, guests etc. to give all of you more of a reason to attend every event!!


If I come along by car, how much will parking be?

The Hilton has plenty of car parking space on site for its residents and this charge is only £7 for residents or £15 for non-residents per day. There are several thousand spaces for cars on site on the NEC complex itself in its car parks.

Where is the venue in relation to rail and coach stations?

The nearest rail station is Birmingham International which is about 5-10 minutes walk from the hotel and is on the same site as the NEC. For those of you staying in the Hilton, the hotel offers a free shuttlebus service from Birmingham International Station and Birmingham International Airport to the hotel. Birmingham’s main station, New Street Station, is in the City Centre itself, and is an 8-10 minute train ride away and there are an average of 6 trains an hour running direct to Birmingham International.

The nearest coach station is Digbeth Coach Station in the City Centre which provides coach services through National Express and most major coach operators covering the whole of the UK and and this is about 10 minutes walk from the physical city centre of Birmingham.

There is also a fantastic public transport network for those of you in and around the West Midlands area and for those of you in the London area on a tight budget, there is the new Megabus service running between Birmingham and London offering return tickets from just £2 plus a 50p online booking fee! The Megabus service also covers other major cities across the UK and offers low-cost fares although this does need to be booked in advance and only provides one or two journeys per day.

What sort of hotel accommodation is there in Birmingham?

The Hilton is a four star hotel and has 790 bedrooms and is offering us an incredible convention rate of £51.50 a night for a single or £62 a night for a twin or double so the hotel is more than large enough to accommodate all of our attendees. There are other hotels within the NEC grounds or a short train ride away in Birmingham City Centre itself but we believe that most of you would rather stay in the Hilton itself. However, for details of other hotels, you can contact Birmingham’s Tourist Information centre on 0121 202 5099.


How much will it cost to attend?

Adult tickets will be £50 for the weekend. Youth passes (under 18s) and senior citizens are £38 for the weekend, under 6s are free and we have a limited number of passes available for partners of full-price adult attendees who are not interested in Transformers for just £40. We will also be offering family tickets and single day passes, all from our bookings page.

Can I pay on the door or do I need to pre-book?

Consistently every year we have sold more tickets than the year before and in 2012 we shattered our previous attendance record with almost 800 attendees. If we have a similar increase for Auto Assembly 2013, the convention will be on target for a sell-out before the event meaning that we will have to turn people away who arrive on the day. While the Hilton is capable of holding several thousand people, we are deliberately setting an upper limit for the number of attendees to 1,000 to ensure that the convention maintains its relaxed, informal atmosphere that Auto Assembly is known for. With some of our plans for the convention already exciting fans everywhere, and many new attendees from outside of the UK planning on attending, we are expecting to set a new European record once again so we would strongly reccommend pre-booking to guarantee your place.

When is the cut-off date for pre-bookings?

The cut-off date for pre-registration for the convention is Tuesday 30th July 2013. This will give us enough time to produce packs and tickets, and to ensure that all payments have cleared into our bank account in time. After this point, you will only be able to get tickets by attending on the day. However, should we reach our 1,000 ticket sales prior to this date, then bookings will be closed.

Can I order my tickets for Auto Assembly online?

Yes! Just use the link on the front page of the website! This will allow you to book tickets for as many people as you like!

What will I get for my money?

Well, apart from the admission to the event, every paying attendee will get our infamous “Goodie Bag”! We’ll be arranging for free gifts from a range of different sponsors and in the past this has included convention exclusive postcards, magazines, comics, crisps, stickers, CD-ROMs, Playstation 2 discs, posters and much more!

We can’t list everything that will be in the AA2013 Goodie Bag yet as we’re still in talks over the contents although there is already a page here on the site with details of what we can confirm right now. One thing we do want to try and do is aim to have the Goodie Bag being worth as much as possible. For Auto Assembly 2003, the Goodie Bag was actually worth more than the ticket price for the convention(!) and 2004’s attendees had about £10 worth of items included in their packs. We want to try and offer something similar although this will be down to the sponsors.


Do you have any confirmed guests, and will we be seeing any voice actors?

We will be announcing our guests gradually over the coming months but we have already confirmed our three voice actors for Auto Assembly 2013. They are Dan Gilvezan (the voice of Bumblebee from G1), Neil Kaplan (Optimus Prime from Robots In Disguise) and Steve Blum (Starscream from Transformers: Prime).

With guests, what does “subject to work commitments” mean?

With every event that gets special guests, there will be situations where the guests have to pull out at the last minute when urgent work arises. While most guests will do everything possible to attend, there will be times that a job can’t be delayed without putting that job at risk. For example, if an actor is called in to film a TV programme or film then they may need to be elsewhere urgently.

This doesn’t happen too often – infact, in Auto Assembly’s history, we have only had this happen with a couple of guest appearances to-date – but we wanted to make sure that everyone attending Auto Assembly and any other convention – Transformers or otherwise – is aware of this.

Will the guests be charging for autographs?

In a word, no. We don’t believe that guests should charge for autographs in any way, unless they are covering their own costs to attend events including all their own travel and accommodation bills and are using autograph charges to recover this. If someone brings items to sell that they will sign for people – for example, an artist bringing their work for sale – then that’s fine, but you won’t be asked to pay to have anything signed. Many of our voice actors do bring photos, etc with them for sale and several of our artists have told us that they will be bringing artwork and prints for sale.

Will there be any non-Transformers related guests at Auto Assembly?

This is a hard one for us to answer, but we will never say “never”! If a guest wants to attend but has no connection to Transformers, then we’ll give it some consideration, but it is really down to what contribution we think they could give to the event, whether we think they’d make an entertaining guest or not, and whether or not they’d be prepared to cover their own costs. We will be happy to provide such guests with space to sell their own work such as comic artists selling artwork etc. but we can’t really use our guest budget to cover expenses for guests who haven’t contributed to the Transformers universe in some capacity if it means drawing funds away from other guests.

Will any of the comic guests be doing sketches for fans?

This will be dependent on the artist but most usually do but please be aware that many will make small charges for these.


Will there be any exclusives available at Auto Assembly 2013?

Yes! Once again, we’ll be producing exclusive postcards and our own convention magazine and for 2013 a brand new convention comic and these will all be included FREE in your goodie bags! We are also hoping to be working again with Calloway Customs to produce another exclusive toy add-on kit to compliment our Kitbash Workshop… We are also considering producing an Auto Assembly 2013 t-shirt.

Will exclusives be included in the ticket price or would they be sold separately?

The postcards, Cybertronian Times, Auto Assembly comic other other goodie bag items will be included in the ticket price. Any Kitbash items or t-shirts will be available for an additional charge.

Would we need to pre-order items or could we just buy them on the day?

Any items produced by Calloway Customs would need to be pre-ordered because of the limited production run, but there may be a few surplus items available to purchase at the convention. T-shirts would also need to be pre-ordered as these will be made to order.

Would there be an exclusive toy available?

We have been trying to arrange this for several years now. It is a very difficult thing to arrange and at the moment, Hasbro have only produced toys for official conventions and a couple of retail chains. We have discussed this with Hasbro UK repeatedly and while they do wish to produce one for us, we are unable to order them in the quantities needed to be able to offer them to our attendees. Unfortunately Hasbro US have a very high minimum order quantity for retail / event exclusives meaning that it is almost impossible for any small-scale event to be able to offer them.

We know that some conventions have produced their own exclusive toys but these have all been produced by third party manufacturers and if we feel that we can produce something to a high enough standard that does not breach Hasbro / Takara trademarks and copyrights then this is something that we may consider in the future.

Some conventions have produced unlicensed exclusive toys such as add-on weapons / accessories. Would Auto Assembly produce something like these as an exclusive?

We have already done this for Auto Assembly 2012 in collaboration with Calloway Customs producing the Marlboor Custom Upgrade Kit for Generations Wheeljack that was done for our Kitbash Workshop. This has proved to be highly successful and we are looking into the possibility of a follow-up for 2013.


Would I be able to bring a camcorder or camera along to the event?

Yes, of course, feel free to! Remember, we’d love to see your photos and videos, and we can feature the best of them in our Photo Gallery or on our Youtube Channel. Some of the footage that was taken at Auto Assembly 2003 has ended up on the Metrodome G1 Season 2 DVD box set and Auto Assembly 2004 was filmed for their Season 3/4 box set.

I want to get involved in Auto Assembly 2013. Are there any ways I can help?

We’re looking for help in a number of areas from people helping us move equipment around, to helping write and illustrate the fanzine. If you think there’s anything you can offer us, just email us and we’ll talk in more detail. Our Volunteer Pack is available for downloading if you want to help out over the convention weekend as well.

Can I bring items of my own along to sell or trade with other fans?

In limited quantities only, yes, but this must be restricted to the public bar areas and not in the dealers area. In in terms of sales, these must be pre-arranged before Auto Assembly. If you are planning a large number of personal sales then we would ask you to make use of the Auto Assembly Fan Sales Table or through an existing dealer, or enquire about a dealers table. Contact us with more details on this.

Is there an age limit to attending the convention?

While the convention is open to fans of all ages, we can not allow anyone at the convention under the age of 16 without a parent or guardian. With the convention being located out of the city centre, we want to ensure that all of our attendees are safe and our team and volunteers are not able to take responsibility for looking after anyone’s children. As such we have to insist that parents make sure that a responsible adult is present with their children.

In addition, it is also the policy of the Hilton that children under the age of 16 are not permitted in the hotel unaccompanied.


I have booked but I am no longer able to attend the convention. Can I get a refund?

Your request must be made to us in writing at least three weeks prior to the convention and we will consider each request on its own merits. In most cases we will offer to transfer your tickets to Auto Assembly 2014 or convert it to a Non-Attendee Package as all funds received for the convention are commited as soon as they are received. Please make sure that you are able to attend the convention prior to booking (checking your diaries for other commitments, checking with other people you are booking tickets for etc) as we can not be held responsible if you have double-booked yourself.

Also, if you are unsure whether you are able to attend the convention but still purchase a ticket, we can not be held responsible if you later find that you are unable to attend so please ensure that you can get to the convention before booking.

We will not offer refunds or exchanges if you have simply changed your mind or if people you are travelling with have decided not to attend the convention as many attendees come along to the convention on their own each year.

What happens if I book for the convention and can’t get there on the day. Can I get a refund after the event?

If you fail to attend the convention after booking, you will be classed as a “no show” and your ticket and goodie bag will be forfeit. We can not issue refunds or pass transfers retrospectively in the same way that any concert or other event would not offer the same. If you are unable to attend the convention for any reason and wish to request a ticket refund or transfer, then you must put this request to us in writing at least three weeks prior to the convention.

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