Hasbro celebrating 35th anniversary of “Transformers” franchise with new campaign
Hasbro is launching the #morethanmeetstheeye campaign as part of the 35th anniversary celebrations of the “Transformers” franchise.
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Hasbro share prices rise, income increases thanks to “Bumblebee” film
The toy maker bathing in sweet, much needed influx after a long drought: Hasbro share prices are rising, and so is revenue.
China pulls in major box office numbers for “Bumblebee”
Paramount’s big bet in China finally pays off, saving “Bumblebee” from barely doubling its budget.
Bumblebee Movie confirmed by Hasbro as franchise reboot
When the Bumblebee movie was announced, fans were rightfully wary. While the movie franchise had been under Michael Bay’s stewardship, it had been in steady […]
Transformers Toy Review: Titans Return – Deluxe Class Sergeant Kup with Flintlock
I don’t know what it says about me, but two of my favourite Transformers characters are Ironhide and Kup. The two cantankerous, bashed up old […]
Toy Review: Titans Return Legends-Class Bumblebee
Another year, another Bumblebee. It seems Hasbro has a real love for making a multitude of Bumblebee figures year in, year out. This year is […]
Third Party Transforming Toys – Do We Know Enough?
We may be playing a game that we’ve indulged in since we were young children, but we’re not kids any more. We are in the […]
Could The Transformers Movie Franchise Take A Leaf Out Of Marvel’s Book?
Things have come on a long way for the Transformers movie franchise. It’s been 30 years since the first cinematic outing for Transformers with the […]
Hasbro Modern Fan Poll Online!
At Auto Assembly 2015 we were joined by Michjael Liddle, a representative from Hasbro who was conducting interviews with attendees at the convention as part […]
Hasbro To Run Special Fan Poll at Auto Assembly 2015!
If you thought we’d announced everything taking place at Auto Assembly 2015 this weekend then think again! Auto Assembly is no stranger to working with […]